How to Form & Lead a Tribe | Seth Godin on Tribes

Seth Godin is an expert on marketing and leading tribes of people organically.  Here are his notes on leading a tribe from his TED Talk from a few years back.

Leading a Tribe | The Cycle

TELL A STORY to a group that wants to hear it
CONNECT A TRIBE | Find a group of people who are looking to be connected
LEAD A MOVEMENT - Based on this tribe
MAKE A CHANGE - Find something unique which unites a tribe

 THREE QUESTIONS ON LEADING A TRIBE

 Who Exactly Are You Upsetting?

• If you're not upsetting anyone you're not changing the status quo

Who Are We Connecting?

Who Are You Leading?

• Focus on WHO you are leading not the mechanics

TRIBE LEADERS

1) Challenge the status quo

2) Build a culture

3) They have curiosity about outsiders

4) They connect people to each other

5) They commit to the cause

Being a leader gives you charisma